Using Google Analytics to Understand Customer/Patron Intent

One of this month’s “Tips of the Week” from Google Analytics has great potential for assessing patron intent when visiting your library’s website. They suggest:

“If you are trying to understand what your visitors want from you, a great place to start is your internal site search data. When someone searches for a product on your internal site search he or she is basically telling you exactly what they want.”

Check out screenshots and directions on how to do this with your own Google Analytics (even more in-depth directions are here), and learn what your patrons want from your website!

This entry was posted in Data Visualization, professional development, Statistics, User Expereince, UX. Bookmark the permalink.

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